• 13 Points to Keep in Mind
• 9 Reasons to Use a Broker
• Initial Consultation
• Listing
• Marketing
• Offer
• Due Diligence
• Escrow
• Closing

Marketing

Market Exposure

After a listing agreement is signed, your business will be promoted to prospective buyers, including an internal list of known buyers. This marketing is carefully orchestrated to ensure maximum exposure to potential buyers, while at the same time maintaining confidentiality of the sale.

Buyer Screening

Prior to disclosure of your business location, prospective buyers will provide basic information about themselves and be screened based upon their objectives, motivations, skills, background, financial position, sincerity, and more. They will sign confidentiality agreements and be required to treat the information they receive in confidence.

Disclosure

Qualified buyers are introduced to your business. Information is provided, including the address of your business, and their questions are answered based on the information you previously supplied.

Site Visits

Buyers are then invited to visit your business at their convenience, and as many times as they want. When making these visits, they are required to abide by the terms and conditions of the confidentiality agreement. They are instructed to visit the business as a customer, and do or say nothing that might alert anyone to the fact the business is for sale. If they want to observe the business for a period of time, they are asked to do so discretely from a distance. While no guarantee can be made that a Buyer won't violate this confidence, every effort is made to avoid this, and there is recourse if a violation results in damage to your business.

Follow-Up

After their visits, interested buyers are invited to provide feedback and ask questions. The questions are frequently very extensive and answered based on the information you previously provided.